Digital Marketing: Few Personal Thoughts
Marketing now a days deals much more than a company or business trying to sell its products. According to Investopedia,
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
But modern marketing is a lot more than that. The art of storytelling and connecting to the customer and building an overall reputation of the company/brand/business is also very important. Companies do a lot these days to innovate their marketing process. While some companies might be running thousands of dollars of Facebook and Google Ads, others choose to be different and focus on innovative methods.
Everyone remembers the Tesla CyberTruck launch. Well, according to me, it was an act of marketing for the cybertruck. The memes and publicity created about the Cyber Truck were many and naturally it did good for the company.
New age Digital Marekting is a lot complex and technical. For Digital Marketing, businesses leverage digital channels like Social Media, Email, Blogs and Search Engines to connect to their customers and to grow their sales. Search Engine Optimisation lets you rank higher organically on the search engine results. SEO generally improves the traffic to our websites. SEO has a lot of stuff involved and involves a lot of web development as well. A well designed website ranks higher than a website with poor sitemaps and not so well designed pages. Good description and meta tags of the website also leads to better SEO. Image file compression, structured data and CSS file optimization also help in SEO.
Blogs, newsletters and other content which are meant for the user/customers to read/see are aslo important. Structuring these contents is also important. Well structured content with good keywords leads to better online visibility.
Let me explain, say you are a customer searching for customized printed t shirts. If a company making such t shirts has blogs and contents out there regarding such t-shirts, it will be easier for potential customers to find them. Building a good brand value and image also helps. We see a lot of companies with good brand image and reputation. And building that is equally important for digital marketing. We see a lot of companies doing online campaigns and creating a lot of hype and attention on social media. These are always efforts to create brand value.
Personally, while I have been working on Digital Marketing, I feel knowledge of Web Development, Social Media, Graphic Design, Content Creation skills and general creativity are important. Digital Marketing is an art, it is now more about creating a good image of the business so that people buy the products. There are a lot of times when you need to find creative ideas and progress on the goals. It can be tough, and at the same time very very interesting. Creating new content, choosing designs, thinking what content to be posted when, all these require good amount of thoughts and foresight.
For example, say for Social Media, there needs to be a well defined social media strategy and planned posts. Posting a lot of random unplanned content will not help. Thinking what might be relevant from the customer side also helps.
With a large part of world’s population now online and millions of users online everyday, Digital Marketing is also highly important for companies to survive in ths competitive market. Where, there might be 5 alternatives for the product your company is selling, with Digital Marketing, selling them will be a lot easier.
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